As startups grow, technology decisions quickly become more complex. What starts as a few tools and systems can turn into fragmented infrastructure, unclear responsibilities, rising costs, and security risks that slow growth and create uncertainty. 

Our Story:

Zotech Advisory was created to close that gap. We provide experienced, independent IT leadership to help founders and leadership teams make confident, strategic technology decisions, without vendor lock-in, overengineering, or long-term executive hires.

From day one, our focus has been simple:
Bring clarity, reduce risk, and design IT foundations that help founders make confident technology decisions that support day-to-day operations and long-term growth, and scale with their business.

Why Zotech Advisory Exists

Founder, CEO & Strategic Advisor

Amir Zohuri is an IT strategy and transformation leader with over a decade of experience helping startups, scale-ups, and established organizations design technology foundations that support real business growth.

Before founding Zotech Advisory, Amir held senior IT strategy and transformation roles, including serving as an IT Strategy & Transformation Manager at KPMG, where he advised organizations on large-scale digital transformation, operating model design, cloud strategy, and cybersecurity initiatives. This experience gave him deep exposure to enterprise-grade frameworks, governance, and decision-making, and a clear understanding of why those models often fail when applied directly to startups.

Across his career, Amir has led and advised on initiatives spanning IT modernization, cybersecurity, digital workplace, cloud migrations, and operating model design across Europe and international markets. He has worked closely with founders, executives, and leadership teams at fast-growing companies such as DrSmile, Razor Group, Bitazza, and others, helping them improve scalability, efficiency, and resilience.

Amir holds certifications across ITIL 4, TOGAF, COBIT, CISSP, PMP, and modern cloud and AI platforms. Fluent in four languages and shaped by a global professional background, he brings a pragmatic, structured, and founder-focused approach to every engagement.

"I built Zotech Advisory to give growing companies the kind of IT leadership I wish I’d had earlier in my career, clear, practical, and fully aligned with business goals."

What Makes Us Different

Most startups don’t fail because of bad technology; they fail because of misaligned decisions, unclear priorities, and reactive IT.

Zotech Advisory is built for:

• Advisory-only, no vendor bias (Integrity)
  We don’t sell tools, software, or implementation services. Our advice is independent, objective, and aligned solely with your business goals.

• Enterprise experience, startup mindset (Pragmatism)
  We bring the structure, rigor, and best practices of enterprise IT, without the overhead, complexity, or bureaucracy that slows startups down.

• Designed for growth stages, not theory (Relevance)
  Every recommendation is tailored to where you are today and where you’re going next — not where a textbook says you should be.

• Clear priorities, not endless roadmaps (Clarity)
  We focus on what matters now, what can wait, and what to avoid entirely, so your team can execute with confidence.

• A true partner to founders and leaders (Trust)
  We work closely with decision-makers, helping you navigate trade-offs, risks, and investor conversations with clarity and control.

Let’s Talk

If you’re navigating growth, complexity, or uncertainty around IT and security, we’d be happy to explore how we can help.